KTE Website Designer – RPF

Seniors Health Research Transfer Network (SHRTN)

Website Request for Proposal (RFP)

Industry: Not-for profit, Seniors’ healthcare, Knowledge Network

Start date: early June 2011

Term: 3-4 months

Deadline: October 2011


Who We Are

Target Audience / Network Members

How We Work

Statement of Work

  1. I.        Purpose
  2. II.      Scope
  3. III.    Deliverables
  • Website Design & Management
  • Content
  • Technical / Features
  1. IV.   Supplier Qualifications
  2. V.     Responsibilities
  3. VI.   Submission Process


Who We Are

The SHRTN Collaborative is a network of networks that helps to improve the health and health care of seniors in Ontario. SHRTN includes three main partners: The Alzheimer Knowledge Exchange (AKE); The Ontario Research Coalition of Research Institutes / Centres on Health and Aging (ORC), and The SHRTN Knowledge Exchange. These networks facilitate knowledge translation processes, strategies and activities including building and sustaining connections among individuals (researchers, policy makers and care providers), health care provider organizations, and academic organizations (academic health centres, universities, and community colleges) acting as a vehicle to advance evidence-informed health care.

The SHRTN Knowledge Exchange is leading the process to enhance their existing web platform: www.shrtn.on.ca

The SHRTN-KE website also serves as a portal to its partners, namely: the Ontario Research Coalition (ORC) and Alzheimer’s Knowledge Exchange (AKE).


Target Audience / Network Members

The SHRTN Knowledge Exchange improves health of older adults through increasing the knowledge capacity of 850 community care agencies and 620 long term care homes. SHRTN includes caregivers, researchers, policy makers, administrators, educators, and organizations. SHRTN comprises communities of practice (CoPs), library service, network of seven research institutes, and local implementation teams. SHRTN combines face to face meetings with information technology to promote change at the client care level, in organizational and provincial policies, and in promotion of health services research.

Alzheimer Knowledge Exchange promotes and supports a knowledge exchange interface amongst 3000+ network members who are researchers, educators, care providers (paid and non- paid), policy makers and stakeholder organizations working in dementia-related research, policy or care.

Ontario Research Coalition of Research Institutes / Centres on Health and Aging brings together seven key research institutes who work to produce evidence that to improve the quality of care provided to seniors in Ontario.


How We Work

The SHRTN-KE is supported by staff in the SHRTN Secretariat, including an Executive Director and Junior Assistant in Ottawa, ON as well as Events and Resources Coordinator in Toronto. Four library service staff members provide network support from libraries across Ontario (Toronto, Guelph, Hamilton) and four Knowledge Brokers provide network support from across Ontario (Toronto, Ottawa, Aurora). Most work is done together, online. Staff get together in person approximately 4 times per year.



  1. Purpose

To develop a more user-friendly and intuitive platform to support knowledge exchange amongst SHRTN community members by better leveraging social media and online community building tools in addition to strengthening the design of the resource repository in a way that aligns with our vision: the place-to-go in Ontario for the latest knowledge and best practices about seniors’ health and health care. A Content Management System is also required to better support a geographically dispersed staff team and to provide the capacity for non-technical staff to add and remove content throughout the site.

  1. II.      Scope
Major project activities:
  1. Knowledge Events: a capacity to better organize, advertise, coordinate, archive and promote SHRTN Collaborative knowledge dissemination events happening across the network—AKE, SHRTN, ORC—as well as what’s happening in the sector. A way for community members to advertise or communicate knowledge events.
  2. Membership Database: a vehicle for staff collaboration to alleviate bottlenecks; support KBs/IS staff and support COPs for reporting.
  3. Resource Centre: develop resource centre that supports content in multiple forms–documents, audio (mp3), post and hosted video—through effective website design not current tabular as used on existing site.
  4. Library Services: centralized request for information: a central, accessible location for team to support workflow by addressing queries submitted across network, communications requests, statistical reporting in a database that is accessible to IS staff, depending on which tools available.
  5. Community member profiles: a section where members can view other members and select the level of information they wish to share publicly.
  6. Share/Feedback tools: Capacity for end-user to share content via RSS, Twitter, Digg etc and ability for members to give feedback or comment on website.


  1. III.    Deliverables

Website Design & Management

  • Navigation: refreshed hierarchy and navigation menu’s to enhance how information is presented and organized
  • Scalable: to be able to amend the structure of the website in support of emerging partnerships (add / delete pages; rename pages etc.)
  • Accessibility: acronyms – mouse over terms / in lieu of a glossary of terms to build capacity to understand terminology; text size etc
  • Search: a robust search function; editable taxonomy
  • Search Engine Optimization (SEO)
  • Website analytics (google analytics account)
  • Website Hosting: a) a third-party hosting option that permits the SHRTN webmaster access to the website to support on-going web maintenance; or, b) quote on ongoing web maintenance fees 
  • Content management system – recoding site from Ruby to Drupal or equivalent “what you see is what you get” (WYSIWYG editor) with administrative levels with capacity to edit/add/remove editing privileges. 



Content that is currently on shrtn.on.ca will be used as well as new content generated during the project period



Technical / Features

Resource Centre: User-friendly, open-access, cataloguing system searchable and downloadable online repository of:

a)     documents (microsoft office, PDF)

b)     audio (mp3 podcast)

c)      video

d)     photography (.jpg, .gif)

  • a submission process for community members to submit resources.


Virtual reference centre: a) a space for people to make a request to information specialists through a form; b) submitted requests are centralized in an accessible location for the team to support and organize these requests 


Membership Database: community member database with the capacity to generate and export (filtered) reports


Community member profiles: a section where members can view other members; self-managed via password protected log-in; privacy / profile display settings; avatars / photos 


Knowledge events: a) a capacity to better organize registration, advertise, archive, coordinate and promote SHRTN knowledge exchange events happening across the network—AKE, SHRTN, ORC; (b) a calendar to post what’s happening in the sector e.g. conferences, stakeholder events etc. (non network specific activities that would be of interest to our community members) 


Communities: pages for each Communities of Practices, Communities of Interest, LITs, and capacity to add/remove pages 


Blog: publishing vehicle for staff and community members; should support guest bloggers


RSS Feeds: to publish SHRTN website activity (any new content added to the site) (e.g. Feedburner)


Privacy Policy and Terms of Use

Social Media: notify subscribers to particular documents or areas of the site to receive alerts when new information or changes have been made; “Share this” options; Comments (open to public or logged in as member)


Discussion forms: a way for members to communicate peer-to-peer (e.g. Q&A)


  1. Supplier Qualifications
  • At least 10 years of experience in web development
  • An understanding of online community building
  • Expert in Ruby on Rails, CMS (Drupal), CSS layout, Content Management Systems / WYSIWYG Editor and ability to recode, if necessary
  • Familiarity with Cloud Computing, API integration
  • Experience in Project Management a key asset
  • Previous work experience in healthcare networks and not-for profits is considered a plus
  • Capability to bring a website flop to tip-top shape with props
  • A successful bidder will be hardworking, creative problem solver, has a sense of humour, a good team player and located in Ontario
  • May provide hosting/IT support on a retainer after project completion


  1. V.     Responsibilities

Work collaboratively with website project manager and team

Attend weekly project team meetings

Assist with the project scheduling if needed

Produce wireframes in the redesign process

Meet deliverables on time and on budget, as agreed upon



  1. VI.   Submission process


Interested suppliers are asked to submit an electronic RFP no later than Friday, June 10, 2011 by 5PM to amcguire@shrtn.on.ca C/o SHRTN website project team.

Please include:

  • Proposal indicating how we plan to meet these technical requirements
  • A summary of your work experience and portfolio
  • A quote for services
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