Research: Planning for Impacts

Tuesday, June 26, 2012, 12:00pm 1:30pm
Michael Smith Laboratories, Lecture Theater (Room 102)
University of British Columbia, 2185 East Mall, Vancouver, BC

Speakers: Dr Evan Wood and Robyn Sussel
Moderator: Lucie McNeil

An effective communications strategy can benefit the entire research project lifecycle, from engaging stakeholders in project development, to mobilizing research outputs in order to impact policy and practices as well as commercial uptake. In this session, Dr Evan Wood will explain how effectively communicating research played a pivotal role in the adoption of a new treatment mechanism for HIV/AIDS patients and in the establishment of the controversial InSite facility. Robyn Sussel will provide an overview of the critical steps involved in creating a communications strategy to maximize the impacts of research projects.

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