Register for KT Connects – #DebunkingDesire: Sexual science, social media, and strategy in the pursuit of knowledge dissemination

Want to learn how you can use social media as a knowledge dissemination tool? Join us for a panel presentation from the UBC Sexual Health Research team as they share how they disseminated their evidence-based information using a targeted social media campaign at the next KT Connects webinar: #DebunkingDesire: Sexual science, social media, and strategy in the pursuit of knowledge dissemination.

Join us on Friday, April 23 at 12 p.m. (PT) for this one hour webinar!

Register now!

What will be discussed?

One in three women will experience distressingly low sexual desire in their lifetime, though many of them will never speak to a healthcare provider about their concerns. The #DebunkingDesire team, led by Dr. Lori Brotto, sought to disseminate evidence-based information about low sexual desire through a targeted social media campaign. This multidisciplinary team leveraged a variety of social media platforms, strategies informed by previous knowledge translation campaigns, and personal expertise to engage their audience and drive impressions. In this presentation, the team will discuss their strategies, experiences, and recommendations for others considering a social media knowledge translation campaign.

After this webinar, the audience will be able to:

  • Understand the rationale for using social media to debunk sexuality myths and share science on women’s sexual health.
  • Understand the planning and strategy behind a social media knowledge translation campaign.
  • Evaluate varying digital platforms and dissemination strategies for relevance and impact for a given campaign.
  • Consider a multidisciplinary, diverse team including a patient partner to meet knowledge translation goals.

UBC Sexual Health Research team (panel)

  • Melissa Nelson — Communications Coordinator, Women’s Health Research Institute.
  • Diana Firican — participant, DESIRE study; patient partner, Debunking Desire campaign.
  • Brynn Lavery — Communications Assistant, UBC Sexual Health Research.
  • Rayka Kumru (MSx, MA) — evidence-based influencer; consultant with a focus on sexual health and wellbeing; Knowledge Translation Manager, Centre for Gender and Sexual Health Equity.
  • Julia O’Loughlin — PhD candidate in counselling psychology; sexual health researcher, UBC Sexual Health Research; sex therapy clinician.
  • Lori Brotto — Canada Research Chair, Women’s Sexual Health; Professor, UBC Department of Obstetrics and Gynaecology; Executive Director, Women’s Health Research Institute. Her research focuses on developing and evaluating face to face and digital mindfulness-based and psychoeducational interventions for sexual health concerns.

Join us on Friday, April 23 at 12 p.m. (PT) for this one hour webinar!

Catch up on our last webinar!

Visit our website to watch the last webinar with Harlan Pruden. You can also find the recorded video and slides there!